As I’ve said before – Content is King!
In reality, most business owners are not natural content writers and it can be a struggle to produce fresh material on a regular basis. I know a lot of small business owners who fall into this category and ditch the idea of blogging because it feels too uncomfortable for them. I’m going to give you a little insight to how regular blogging can actually benefit your business and hopefully this might put a more positive spin on the value of blogs as an invaluable business tool.
Why bother, nobody will read it anyway?
Nonsense! What you have to say is important – you are an expert in your field and as long as you are sharing engaging and reliable content, then there is no reason why it wouldn’t be read and enjoyed. You need to make sure you are pushing it towards your target audience and here are a few valid reasons why you should still blog on a regular basis:
Get seen on Google
Google is the most frequently used search engine and it just loves fresh content! If your website hasn’t had any new content for a long time, then you can guarantee you will start to drop down the rankings, fast. You may have invested heavily in a top-notch, all singing, all dancing website or paid for SEO to get you close to the top, but these alone, won’t keep you visible. Keeping the ‘Googlebot’ happy is what we all need to do!
The ‘Googlebot’ crawls the internet on the hunt for web pages that are new or updated and it then adds this new content to the Google index. By updating your content, no matter how big or small – even changing a picture, linking to an article, adding a review – or blogging, will get you a much better chance of Google boosting your organic ranking. Business owners adding to their website 2-3 times per week means Google would view that site as frequently updated and give you a thumbs up.
Have you tried to find your business online?
What happened when you tried to find yourself in a Google search? What did you type in? Business coach in Essex? Florist for CM6? Did you show up? Doing some keyword research is a great way to begin getting you found on the internet. Most web developers will have access to software that can do this research for you, or you can even do it yourself! Once you know what the keywords or key phrases are that you need to be found for, you can start writing these into your blogs (3-4 appearances per key phrase – don’t over egg it – we can all tell when copy has been written for SEO purposes), tweak the meta data to include these in the backend of your website and create a faster, wider and more selective reach.
I’ve just written a great blog, why do I want to dissect it?!
In 2021, there are very few businesses that won’t benefit from a social media presence; it’s a great place to share your information and blog content with the right audience. By engaging with customers who spend time more time and ultimately more money on the right platforms is now a way of life.
Once you’ve written your blog on your chosen subject, what do you plan to do with it next? If you are posting it onto your website as an information resource in the hope that someone will read it, then you are most certainly missing a trick. Blogs are a great resource for dissecting and repurposing! Just think how many social media posts you could generate from a 500 word blog post? That’s probably at least a month’s worth of content at the very least right there. Just find a suitable image to go with each 30-50 word post you’ve created, schedule it, post onto your chosen platform and signpost your audience to your website so they can read the full blog – and have a nose around your products and services.
Unsure where to find your target audience? We’ve talked about ideal customers before, now you just need to find out where they hang out. Here is some ‘at a glance’ info for you so you can see the demographics and social hang outs of your potential customers.
I don’t have the time to write blogs!
When you consider that the average blog (according to optinmonster.com) takes 3.5 hours to write, then yes I would tend to agree. However, If you have a plan of what you intend to write it makes it far quicker. There are other ways to create content as well and here is a great example:
- You plan to write 12 blogs for 2021 and publish one a month that’s potentially 42 hours of blogging.
- How many people do you know personally in your business industry who you admire? Hopefully at least 6!
- Ask each one of them to write a guest blog for you! You’ve just shaved off 21 hours of your time creating blogs.
- You can alternate your own material with the guest blogs you have banked so that your content is varied, takes on a different topic and approach and offers even more value to your audience. As long as you give credit to your guest blogger, the offer may well be reciprocated and both businesses benefit.
- Alternatively, outsource it to a copywriter who can probably do this in far less time for you!
Here 10 more blog reaffirming stats for you courtesy of optinmonster.com:
- Websites that also have a blog are shown to have 434% more indexed pages.
- There are about 70 million posts being published each month by WordPress
- Bloggers who write articles of 2,000+ wordsare far more likely to have strong results.
- 46% of bloggers edit their own work, while 54% have editors or have at least shown their work to someone else to review.
- 36% of readers prefer list-based headlines.
- Titles with 6-13 words attract the highest and most consistent amount of traffic.
- Companies who blog get 97% more links to their websites.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- 77% of internet users read blogs.
- 34% of bloggers say that updating old content produces strong results.
There you have it; lots of very good reasons for you to start regular blogging. If you need support in coming up with a plan for 2021 that will allow you to share your information in an informative and engaging way and get the results you need, join The Acorn Club for an abundance of online content and advice or book a 121 coaching session with me, Jacky Ling, and discover the true value of blogs with me.